Do you subsidize and support advertising via junk faxes?

14 04 2005

Today we are barraged with advertising on all fronts. Radio, TV, internet, newspapers, and magazines are all media that we choose to consume and pay for it (less subscriptions) by tolerating ads. We choose to consume this type of ad. There are however other ways we are subjected to ads. Ways in which we are exposed without our choice. To me there are two types of “unsolicited” ads; public and private. Some examples of public ads examples are billboards, bus stop signs, and games sponsors. Someone has a space that they feel is seen by tons of folks and sell that space. If you go there, you get the ad. I don’t care for these ads much, but even worse than this public visual pollution are private types of advertising. This is what I want to rant about now. Private advertising is the kind that comes to your email inbox, your personal phone, your snail mailbox, on your doorstep and to your fax machine All of these to your personal private space and time.l

Just to be clear I am talking about unsolicited information here. The semantics of what is or is not solicited by an Established Business Relationship (ERB) will be touched on in a bit, but now lets talk SPAM. SPAM has been an internet discussion, but I truly feel that it is a much broader phenomena. Do you want a new credit card, good deal on a cruise, to take that poll, yard care from Joes Lawn ‘n Stuff? I sure don’t, but I receive this type of spam every day. If you want this SPAM do you should be able to choose to receive these, if you want them, but should every travel company in the world be able to fax you their ad? Technology has made many of these ways to advertise extremely cheap and easy. The cost is going down and the ability to send one page, email, or call is always getting easier.

The solution is OPT-IN! Currently the system is OPT-OUT. Basically you are open to any advertising, and it is assumed that you want every business, scam artist, and weirdo to send you their ads, UNLESS you tell them you don’t want it. I don’t have everyone’s phone number or the time to call everyone, so I basically have to wait until they bother me (litter my porch, use my bandwidth, kill trees to fill my mailbox, use my fax paper and ink) and then tell them not to bother me. Huh? Anyway, the solution is to switch to an OPT-IN system where you must ask to be put on a list of those who want stuff. This has its problems too, but if you want to advertise those solutions should be paid for you, not subsidized by me.

We are, after all, a capitalistic system, and need to exist in it. We are also a democratic society and should be able to influence laws the control the capitalistic system in which we live. Please take some time to use the voice you have!

The Senate is voting on a bill that is supposed to stop junk faxes. As with all legislations these days it has been shot to hell by “the money”, and we will end up paying. There is a new loophole in the bill that allows for businesses to subvert this law if there is an EBR. This means that if you ever give your info to a business it is assumed that you want any and all that they have to sell you. “Hey, Pottery Barn, I want a rug, not a catalog a week for eternity.” (Did that just slip out?) Ask your Senator to stop this bill if it includes any ERB exception.

I recieved this info in an email today:

I promised we would rarely contact you. Most of you have NEVER been contacted. But now we need your help URGENTLY because Congress plans on passing a bill TODAY that will render your fax machine useless. Congress wants to turn your fax machine into a printing press for advertisers. If you don’t call BOTH your Senators to complain, they will think nobody minds, and this bill WILL PASS (see instructions below on how to make the call).

If you thought you were getting too much junk on your fax machine before, you ain’t seen nothin’ yet. Due to pressure from business groups and trade associations, they are about to LEGALIZE the sending of junk faxes!

That’s right, they are going to do for junk faxes what they did recently to spam….make it LEGAL to do as long as the advertiser adds an “opt out” notice on it (with no time frame for compliance) and remembers to put the number to use to opt out (if they forget to do that, you can’t opt out). And non-profits don’t even have to put an opt out notice on their faxes. So it’s a real bonanza for businesses. So now all these businesses can save major $$$ on their advertising costs since fax advertising is MUCH cheaper than direct mail (about 20 times cheaper!) because they are shifting all the costs to you!!! And you have no say in the matter and may be completely unable to opt out. Think of thousands of business letting you know about all the great deals on health insurance, mortgages, vacations, and stock tips.

Today it is ILLEGAL to send junk faxes and so only a few people did. But that’s about to change. Congress is about to make sending junk faxes LEGAL so you’ll be getting 10 to 100 times more unwanted advertising sent to your fax machine without your consent.

You can read my Senate testimony against this bill at yesterday’s hearing.

At the hearing, they didn’t dispute a single point I made! But it didn’t change the bill one bit!!!! Even though they said I made good points (such as “no recipient wants to receive more junk faxes…ask them yourself!”), they didn’t want to change so much as a comma.

If you are as outraged at this as I am, you MUST CALL YOUR SENATORS TODAY. Not tomorrow. Not in a week. RIGHT NOW. This bill is going for a vote TODAY. It could pass the Senate TODAY. You MUST ACT RIGHT NOW.

Do NOT assume someone else will do it and you don’t have to. They count the TOTAL number of calls, not whether one person called. The more people call, the better. Get your friends to call too if they get junk faxes.

step 1:
go to:
http://www.senate.gov/index.htm
and select your state from the drop down.

step 2:
call each senator at the number listed. You only have to make TWO phone calls. A staff person will answer the phone.

step 3:
say the following: “my name is john smith. I live at 124 easy street in san jose, California. I am calling to DEMAND that Senator vote AGAINST S.714 (the Junk Fax bill) unless the “EBR exemption” is REMOVED ENTIRELY.

Your Senator NEEDS to hear from you. The business community is VERY well organized and has been lobbying heavily to be able to open up your fax machine as the next frontier in low-cost mass advertising.

For more info, please see:
http://www.junkfax.org/fax/legislation/jfpa.htm

Advertisements

Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Do you subsidize and support advertising via junk faxes?

14 04 2005

Today we are barraged with advertising on all fronts. Radio, TV, internet, newspapers, and magazines are all media that we choose to consume and pay for it (less subscriptions) by tolerating ads. We choose to consume this type of ad. There are however other ways we are subjected to ads. Ways in which we are exposed without our choice. To me there are two types of “unsolicited” ads; public and private. Some examples of public ads examples are billboards, bus stop signs, and games sponsors. Someone has a space that they feel is seen by tons of folks and sell that space. If you go there, you get the ad. I don’t care for these ads much, but even worse than this public visual pollution are private types of advertising. This is what I want to rant about now. Private advertising is the kind that comes to your email inbox, your personal phone, your snail mailbox, on your doorstep and to your fax machine All of these to your personal private space and time.l Read the rest of this entry »


Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: